In 1947, together with his son Godtfred, Kristiansen obtained samples of
interlocking plastic bricks produced by Kiddicraft. These had been
designed and patented in the UK by a child psychologist - Hilary Harry
fisher Page. Lego began producing similar bricks in 1949, named
"automatic binding bricks".Lego - the children's toy comprising of multi coloured plastic interlocking bricks -was "born" in 1934 when Danish master carpenter and toymaker, Ole Kirk Kristiansen, combined the Danish words "leg godt" - which means "play well" - to form the now famous brand name.
In 1959 Lego was introduced to the UK, Belgium and France. The product was launched in the USA and Canada in 1961 and was an immediate success. Continuous development and the introduction of new ranges - often tied in with major motion pictures - has ensured that Lego remains popular today with the children and grandchildren of the first generation to get their hands on it.
However, whilst there can be no doubt that the wide and frequently updated product range is a major factor in Lego's ongoing success, and the marketing and web presence also help, the key enduring factor is that it stimulates children's creativity and appeals to their innate curiosity. The fundamentally educational nature of the toy, and the fun that it's use provides, means that it also receives widespread approval from adults.
There are product lines for all ages - starting from the youngest children whose needs are catered for by the Duplo range, the standard range and The technic and Mindstorm ranges for older children, teenagers and even adults. Themed sets exist for Pirates, Dinosaurs, Star Wars, Harry Potter, Batman, Bionicles etc.
To see more Lego and the Reviews www.spottoys.com
